Pridelux Black Book / Drinks / Royal Salute
Created in 1953 as a tribute to the British monarchy.

The first bottles were launched at the coronation of Queen Elizabeth II to celebrate this momentous occasion. The name takes inspiration from the 21 Gun Salute – a traditional sign of respect at special Royal occasions.

Entrepreneur Sam Bronfman, loved royalty and wanted to create an extraordinary Scotch Whisky fit for a queen. And, that’s exactly what he did with Royal Salute, by selecting some of the rarest Scotch whiskeys in the world and blending them to create a luxurious, distinctive spirit. The legacy of his tribute is just as powerful today as Royal Salute continues to celebrate the extraordinary through momentous whiskeys and the occasions that call for them to be enjoyed. And, though it remains steeped in tradition, it perfectly balances modern needs by pushing the art of blending into new, creative and ambitious forms.

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