We are delighted to announce that gay male supermodel Jack Guinness has joined the Pridelux team and will host our launch night at Shangri-La Hotel, At The Shard, London.
Jack loved the idea of Pridelux as soon as we reached out and told him about it, and he cannot wait to meet #engayged couples at The Shard and share in their journey as they set about planning their big day with our exhibitors and brands. Attendees on Friday 13th September will be able to catch Jack making a toast to Pridelux and to mark five years of marriage equality in the UK, before sunset in Europe's tallest building - it will be a momentous occasion for all involved!
Jack has been a champion for LGBT issues in the past, using his crossover power as both an influential media voice as well as an authority in the world's of fashion and luxury, telling Sophie Heawood in an Observer interview last year: "If brands have a problem with a gay guy, I don't have time to work with them" and he cites George Michael as one of his sources of inspiration, admiring how George stood up for gay rights in the media spotlight.
Dubbed by GQ as "the coolest man in Britain", Jack Guinness has been a cover model for countless A-List magazines, and is often dubbed as being the man to have popularised many contemporary trends - including the 'man bun' (for which he apologises) and also the renaissance of the beard, he sometimes called 'the original hipster'.
However hipster Jack may be, this hasn't stopped him fronting campaigns with some of the world's biggest luxury brands - from L'Oreal to Dolce & Gabbana. He sits on the advisory council for London Fashion Week Men's, he hosts the BFI's gay film festival, and authors his own fantastic queer history website The Queer Bible.
Follow Jack Guinness on Instagram @jackguinness
and see Jack at Pridelux come September.